Whether you’re a design maven who knows your Missoni from your Munthe or you’re all at sea in the deep end of designer fashion, personal styling and expert advice come as standard at this award-winning boutique in Ashbourne.

Elegant, luxe, and welcoming, the rails are bursting with gorgeous hand-picked designer finds. You can easily lose an hour browsing here, but it’s the advice and insider knowledge that sets this store apart. Want a whole style refresh or something special for a big occasion? Book in for a personal styling appointment at no extra cost (and no minimum spend). Just browsing in your lunch break but could do with some casual style advice? It’s on tap.

The staff are knowledgeable and friendly but not in your face or pushy; this is place where they actively encourage you to take your time, browse, have a chat before leaving with something wonderful you’ll wear for years to come.

Established more than half a century ago, the flagship store has long had a reputation for style but, since Anne Wright took over 15 years ago, she’s brought it bang up to date, grown from one store to four and taken it online. With shops in Derby and Lichfield, Young Ideas also has an outlet in Ashbourne (great for bagging a bargain). Prefer to shop from home? There’s also an easy-to-browse online store, plus virtual styling appointments at no extra charge. It also runs another award-winning sister business, Henmores, selling premium country lifestyle clothing just over the road in Ashbourne.

Let’s talk brands. Young Ideas exclusively stocks the best pieces from the world’s leading designers, including Boss, Bella Freud, Cefinn, Coach, Diane Von Furstenberg, Hayley Menzies, Paul Smith and Weekend Max Mara. There’s cool, hard-to-find brands like Riani and Munthe too. If you shop here regularly, Anne will even bear you in mind when she does her buying trips, selecting soon-to-be released hot items she knows will suit you perfectly. Oh, and there’s menswear too – about 20 per cent of the collection is for men.

With regular fashion shows showcasing the best of each season and styling events with new brands, it’s a complete five-star personal shopping experience. Credit cards at the ready!