Über-stylish independent optometrists Richard Petrie offers expert eye care alongside a very cool (and popular) personal styling service in its beautiful branch in Littleover, Derby.

Whether you want a simple eye exam for new prescription frames or lenses or whether you’re looking to make a style statement with bespoke new glasses, these guys should be on your speed dial.

With a talented team of patient-focused optometrists and state of the art equipment, you can be sure your eye health is taken seriously. And it’s this dedication to the patient that really makes this place stand out. The practice is known for its trustworthiness and care for its community, a core value the firm takes seriously.

Whatever you’re there for – advice about dry eyes, a plan to keep track of your child’s myopia, a pair of high-end designer frames – everyone gets the same level of genuine personal care and attention. With an hour set aside for each appointment, there’s no danger of feeling rushed. It all feels bespoke, personal and a bit of a treat.

As well as all the latest whizzy machines and high-tech testing kit, last year the team launched a new eyewear styling service, extending the service beyond vision and hearing and into building self-esteem.

Lead eyewear stylist Joanna Whittle has a particular flair for styling frames and starts by helping you reveal your ‘style personality’. Are you classic? Or maybe city chic? Perhaps a bit dramatic? Next, the colour wheels and scarves come out to see how you feel in different colours and which flatter the most. The final piece of the styling jigsaw is facial analysis which reveals the frame shape that complements your features and face shape best. The aim? To give patients glasses they love (not just like).

And what glasses! You’ll be giddy at the range of exciting, trend-led brands on offer.

The Muddy verdict? An energetic and vibrant boutique business which has the wellbeing of the patient at its heart and its finger on the fashion pulse.